Informative site for the users of cheapestroomslondon.co.uk?

I received this one from webmaster@cheapestroomslondon.co.uk about a couple of weeks ago.
I have altered the spam a tiny little bit, the stuff in brackets are added/changed by me.

Hi,

My name is Mark. I recently came across your website http://[domain.tld - munged]/ 
through search engine and found it is informative for our website's visitors.
I would like to exchange link with our websites  CheapestRoomsLondon.co.uk and CheapRoomsLondon.co.uk.

As you are probably aware, reciprocal linking benefits both of us by raising the search engine rankings 
and generating more traffic to both of our websites.

If you would like to do the link exchange with us, 
please place our link on your website with the following details.
Title: CheapestRoomsLondon [are spammers]
Description: Find cheapest rooms to rent in London
Link: http://www.cheapestroomslondon.co.uk/ [are spammers]
Title :  CheapRoomsLondon
Desc : Find rooms with cheap rent in London.
Url : http://www.cheaproomslondon.co.uk/  [are spammers]

Then, please inform me by replying to this email with your details (title and description) 
or use the following links to post your details. 
Youe links will be shown once we approve them within a few days.
http://cheapestroomslondon.co.uk/link-to-us
http://www.cheaproomslondon.co.uk/link-to-us
 
Look forward to hearing from you.

Best regards,
Mark Jain

Sent via server.roompalace.com, 213.175.210.18.
The spam also contained a webbug from roompalace.com.

It was of course spam, but something else plagued me a little bit about the content itself.
I have too many sites to remember, so I had to check which site of mine that was so informative that this spammer had “came across”.
And her it is, a nice screenshot:

No site, but still informative  for the visitors or cheapestroomslondon.co.uk?

Ah, that one. Only email set up, but no web.
Happy to see that Mr. Mark Jain still finds it informative for his visitors.
But he has of course not seen “the site” at all, he just spams.

So would you trust a spammer? Give him your emailaddress?
Your creditcard number? And so on.

Of course you would not.

But here he has got his “reciprocal” link, whatever it is, I have no idea.
I hope it isn’t useful to him.

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